Nspire Tours
Dynamic branding and pop-up experience for a tour guide service that inspires creatives through nature
Nspire Tours facilitates small-group tours in the natural beauty of surprise destinations for visual artists and designers craving fresh inspiration. Away from the hustle and bustle of life, participants may indulge in the mood-lifting effects of nature while engaging in sustainable, nature-based creative workshops.
Tasked with conceptualizing a brand to design for, I conducted market research to discover that surprise travel, ecotourism, and wellness tourism are expected to continue growth in 2026. Combining those insights with my passion for creativity, I built a brand that encourages creatives to seek inspiration in places they may have never thought to.
Type
Branding, Marketing, Publication
Industry
Tourism
Year
2025
A Dynamic Compass Logo System
The brand’s primary illustrated logo displays a nature compass rose constructed by sun rays and leaves. In its dynamic system, the logo may be adapted into an unlimited number of creative designs that abstractly reflect its surprise tour destinations’ natural views.
N’Portal: An AR Nature Experience
The N’Portal is a brand activation that stimulates the tours’ surprise travel and nature elements through a creative augmented reality experience. Located along Downtown Toronto’s scenic waterfront, visitors can scan the QR code present at the activation to unlock a surprise AR nature scene on their phones. To boost the campaign’s reach, participants can share their AR moment on social media for the chance to win a free tour.
Takeaways
I absolutely loved working on this project from start to finish, from conceptualizing the brand to assembling the printed brand book. It has strengthened my interest in the relationship between design and marketing, as one can inform the other throughout their development. Overall, I found it rewarding to see the brand I crafted come to life through the marketing.