Dynamic brand design and launch campaign for a surprise tour guide service that gets creatives inspired through nature
TIMELINE
Sept - Nov 2025
Type
Brand Design
Marketing Design
Publication Design
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Industry
Tourism
Context
Nspire Tours is a conceptual tour guide service that facilitates tours in the natural beauty of surprise destinations for visual artists and designers craving fresh inspiration. Away from the hustle and bustle of life, participants may enjoy the mood-lifting effects of nature while sightseeing and engaging in sustainable, nature-based creative workshops.
Tasked with building a brand to design for, I conducted market research to discover that surprise travel, ecotourism, and wellness tourism are expected to continue growing in the tourism industry. Combining those insights with my passion for creativity as a graphic designer, I created a brand that encourages creatives to seek inspiration where they may have never thought to.
Challenge
Solution Pt. 1 — Brand design
The brand’s primary illustrated logo displays a nature compass rose constructed by sun rays and leaves. In its dynamic system, the logo may be adapted into an unlimited number of creative designs that abstractly reflect its surprise tour destinations’ natural views.
Solution Pt. 2 — Launch Campaign
Located along Downtown Toronto’s scenic waterfront, visitors can scan the QR code present at the activation to unlock a surprise AR nature scene on their phones. To boost the campaign’s reach, participants can share their AR moment on social media for the chance to win a free tour. The activation is promoted through out-of-home and social media ads.
Takeaways
I absolutely loved working on this project from start to finish, from conceptualizing the brand to assembling the printed brand book. It has strengthened my interest in the relationship between design and marketing, as one can inform the other throughout their development. Overall, I found it rewarding to see the brand I crafted come to life through the marketing.
