York University Division of Students
Promotional assets for the Vice Provost Students and Co-op & Career Centre, which drive students’ personal, academic, and professional growth
TIMELINE
2024 – 2026
Industry
Higher Education
Winter Career Fair
Year
2026
Type
Marketing Design
Tools
Adobe Illustrator
Adobe InDesign
Client
Co-op & Career Centre
Overview
Biannually, the Co-op & Career Centre hosts the Career Fairs, the largest networking opportunity for all York students and recent grads. At the fairs, participants can connect with 50+ employers across various industries, receive career advising, engage in workshops, and receive professional headshots.
For the 2026 Winter Career Fair, I designed all digital and print materials leading up to the event and took 50+ students’ headshots on-site. Designed materials included social media promotions, LCD screens, website/email banners, digital invitations, posters, postcards, signage and wayfinding, and the programme handout.
Work @ York
Year
2025
Type
Marketing Design
Tools
Adobe Illustrator
Client
Co-op & Career Centre
Overview
Work @ York is a cross-campus (Keele, Glendon, Markham) campaign that guides students through the Work/Study Program, York’s on-campus employment program for students. It consists of weekly events and activities that help students confidently apply for Summer 2026 Work/Study roles.
I was tasked to design all informative and promotional materials for Instagram, LCD screens, email communications, and physical promotion across the campuses. Assets are available in English and French.
This Week @ York
Year
2024
Type
Visual Identity
Tools
Adobe Illustrator
After Effects
Client
Vice-Provost Students
Overview
This Week @ York (TW@Y) is a weekly cross-platform newsletter for all York University students. It is the central news source for events that will occur in the wider York community, as it reports key events and dates.
Originally, TW@Y was only shared with students via email and posted on its website. However, a panel discussion with students revealed that engagement would likely soar if it expanded to social media as well. Therefore, faced with the need for expanded reach, I was tasked to design a new, student-relevant visual identity for TW@Y within the York brand so that its materials may be recognized across platforms.
My solution was a playful, hand-drawn visual identity centred on the calendar mark. The illustrations recall the act of marking off an important date on a calendar, which clearly communicates the purpose of the newsletter.
